When Smart Devices Become a Cyber Risk for Business

Recently, our team encountered a real-world case involving a brand-new consumer device that arrived with malware already embedded in its firmware before it was ever used.

The device wasn’t obscure or unknown. It was a trending, influencer-recommended product purchased from a major Australian retailer. No apps installed. No settings changed. No user interaction. The device simply began quietly communicating outbound the moment it was powered on.

This highlights a critical reality: trusted brands and trusted retailers do not automatically guarantee trusted firmware.

Many business owners assume cyber risks only come from emails, websites, or staff clicking the wrong link. But in today’s offices, risk can also come from everyday equipment, including displays, projectors, video conferencing systems, headsets, and meeting room technology.

How Malware Can Exist Before a Device Is Even Used

Most modern devices are not built in a single factory by one company. They typically pass through:

• Multiple component suppliers
• Third-party software developers
• Overseas manufacturing facilities
• Distribution and logistics partners

The software inside a device (often called firmware) is usually created separately from the hardware.

At different stages, firmware can be:

• Misconfigured
• Built using compromised software libraries
• Updated using infected development tools

In rare cases, malicious code may be added intentionally. In other cases, it is inherited unintentionally. This is known as a supply-chain compromise.

It does not mean manufacturers are careless.
It does not mean retailers are unsafe.

It simply means modern technology is complex, and complexity creates opportunity for attackers.

Consumer Technology vs Business-Grade Technology

Not all technology is built for business use.

Consumer devices are designed mainly for homes.
Business-grade devices are designed for workplaces.

That difference matters.

Businesses need technology that offers:

• Stable and predictable performance
• Ongoing security updates
• Centralised management
• Long-term vendor support
• Compatibility with workplace platforms

Consumer devices focus on convenience and low upfront cost. Business-grade equipment focuses on reliability, security, and long-term value.

Why Consumer Devices Can Increase Risk

Many consumer “smart” devices:

• Run their own internal software
• Connect directly to the internet
• Receive limited or irregular security updates
• Cannot be monitored by your IT provider

Once connected to your network, these devices often operate quietly in the background.

This does not mean they are dangerous. It means they are unmanaged. And unmanaged devices increase risk.

Business-Grade AV & Video Conferencing Are Built for Workplaces

Professional AV and video conferencing systems are designed specifically for business environments.

They typically provide:

• Controlled and secure firmware
• Clear update and support lifecycles
• Vendor security testing
• Native integration with Microsoft Teams, Zoom, and other platforms
• Compatibility with business network policies

This means your meeting room technology becomes part of your managed IT environment — not an unknown device sitting on your network.

Reliability Matters Just as Much as Security

For small and medium businesses, technology problems quickly become business problems.

Poor audio, frozen video, or systems that won’t connect waste time and frustrate staff and clients.

Business-grade equipment is built for:

• Daily commercial use
• Higher-quality components
• Professional installation
• Commercial warranty and support

The result is fewer disruptions and smoother meetings.

Telrex: Business Video Conferencing & AV Solutions Australia

Telrex supplies business video conferencing and professional AV solutions to small and medium businesses across Australia.

We work with trusted enterprise manufacturers to deliver:

• Commercial-grade conferencing systems
• Professional headsets
• Meeting room collaboration technology
• Secure and reliable AV solutions

Final Thought

Every connected device becomes part of your business network.

Choosing business-grade AV and video conferencing equipment is about protecting your business, reducing headaches, and keeping your team productive.

Telrex helps Australian small and medium businesses design, supply, and support business-grade video conferencing and professional AV solutions.

Whether you’re upgrading an existing meeting room or planning a new space, our team can recommend the right solution for your environment and budget.

Contact Telrex today to speak with a specialist.